The Historical Role of Work Social Support, Corporate Social Responsibility (CSR) and Innovation Capabilities
Keywords:Corporate social responsibility, innovation, organizational capabilities, social support, knowledge sharing, Job satisfaction
This study aims to observe the impact of work social system (WSS) on innovative capability through knowledge sharing process and corporate social responsibility (CSR) through happiness feeling and job satisfaction. Several models from empirical studies were developed to test the relations such as organizational trust as moderator and happiness, knowledge sharing and job satisfaction as mediators. The data was collected in the form of questionnaires from the bank employees in the southern region of Pakistan. The study finds the results in consistent with the previous studies which show the positive relation between trust, innovation, and the supervisory support. This paper concludes that taking volunteer activities increases job satisfaction, happiness feeling in employees. This study has implications of promoting positive environment and culture by the managers and using organizational trust as a moderator instead of a mediator.
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